About Larry Weil: Sponsorship engagement strategist and customer acquisition specialist for some of the nation’s most recognized brands Larry has over $200 million in sponsorship transactions to his credit. Larry’s client roster has included Starbucks, Procter & Gamble, Capital One, Ameriquest, and has a rolodex at his disposal of over 4,000 brand and industry contacts. He is a specialist in innovative naming rights, activation planning, lead generation, and customer acquisition tactics. Larry has managed negotiations and activation for MLB, NFL, NBA, MLS, NASCAR, NHRA, and NCAA sponsorships. He has successfully advised businesses in numerous categories including Convention and Visitors Bureaus, entertainment and sports properties, financial services, tech conferences, non‐profits and many others.
Larry is also an expert in the sustainability or “green” space, helping green products and services to reach mainstream audiences via Sponsorship.
His experience at every level of sponsorship up to and including the Super Bowl and World Series has delivered exceptional value in revenue, cost per customer acquisition, lead generation and brand recognition for sponsors and properties. His areas of expertise include: sports and entertainment sponsorship negotiation, consumer activation, naming rights, venue and event sponsorship, B to B and B to C campaigns, web based customer acquisition including Facebook and LinkedIn campaigns.
Larry is an expert in utilizing sponsorship to leverage existing investments in broadcast, print media and direct mail. As CMO and SVP of Branded Retail Energy, Larry led the creation and implementation of an entirely new sponsorship category partnering with major Universities, Rights Holders and other stakeholders, creating new revenue streams for both the provider and the universities.
Larry holds both a MBA from the University of Texas at San Antonio and BSBA cum laude, from The University of Texas at Dallas and is currently enrolled in Digital Brand Management Certificate program of Oregon State University.